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Jelli Opens New Offices and Expands Customer Operations in Order to Keep Pace With 266% Platform Growth

Due to continued significant product adoption, Jelli invests in increased operational scale and customer facing resources

SAN MATEO, CA., June 7, 2017 – Jelli (, the technology that powers the programmatic platforms for the $40 billion global radio industry, announced an increase of more than 266% in gross media spend executed over the last twelve months via the Jelli platform.

Jelli’s year-over-year growth metrics are:

– 266% growth rate in platform spend in past year to over $62 million on a run-rate basis
– 254% growth rate in number of total advertisers to over 355

– Total transactional volume in the first 3 months of 2017 has already exceeded all of 2016

To support this growth in customer activity and volume, Jelli is expanding its team and operations. Jelli has opened two new offices in Boise, Idaho and New York City that will accommodate increasing client demand and direct sales efforts.

The Downtown Boise office initially will focus on customer success and support, providing a world class end-to-end customer experience and dedicated to helping customers achieve their goals. Jelli selected the Mountain West location due to the area’s strengths that have earned it several “best of” national accolades important to technology companies, a pro-business environment with superior quality of life for employees, and a growing local technology ecosystem. Jelli’s new office opened in May and will contribute high-growth technology career opportunities to the local economy.

“Boise reflects Jelli’s innovative, passionate, diverse and customer-centric culture, and we are excited to contribute high-growth technology career opportunities to the local economy,” said Mike Dougherty, Jelli co-founder and Chief Executive Officer. “Our go-to-market expansion is critical to keep up with the overall increase in demand and usage of Jelli’s products.”

“Having high growth, venture-backed companies like Jelli join our start-up community in Boise is exciting,” said City of Boise Mayor Dave Bieter. “We look forward to providing a great foundation for Jelli’s growth and scale.”

Jelli’s New York office opened in April and will act as its direct sales office servicing major agencies. New York is home to many of the largest national agencies who buy audio advertising. The Jelli sales team will work with our agency partners to help transition more advertisers onto the platform so that they can realize the full ROI that a programmatic radio platform can deliver. The NYC-based team will be led by Eric Ronning, Jelli’s new VP of Strategic Accounts. Ronning is a long-time audio innovator as one of the earliest evangelists for streaming advertising when he was at Yahoo! in the late 1990’s, and then in 2003 co-founding the first ad network for streaming audio which became part of TargetSpot, the first ad technology platform for streaming advertising.

“Last year we launched SpotPlan for Advertisers with our early access partners that collectively represent more than a third of national radio advertising spend. As seen with our growth metrics, the partnership was a huge success and now with the additional sales and customer success teams we have the resources to continue to feed our growth,” said Jason Stern, Jelli’s Chief Revenue Officer. “Welcoming a proven industry leader like Eric to establish Jelli’s national sales team will help us further transform how our clients buy audio advertising.”

For more information about Jelli please visit

About Jelli

Jelli is the largest technology platform for the $40 billion global audio advertising market. Our mission is to create the easiest and fastest way to buy and run audio advertising. We’ve developed a cloud platform that transforms audio advertising, enabling advertisers and publishers to buy and sell audio advertising programmatically through a suite of demand-side and supply-side services. Jelli’s patented platform is used by some of the largest broadcasters and advertisers in the audio marketplace, reaching hundreds of millions of people monthly and serving billions of audio ads.

Launched in 2009, we are based in San Mateo, California. Our investors include Relay Ventures, Intel Capital, First Round Capital, iHeartMedia, Universal Music Group and several prominent angel investors.