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Australian Broadcasters Plan to Monetize DAB+ Broadcasts

Audience numbers reach nearly 3.2 million.

SYDNEY�DAB+ digital radio launched in the five metropolitan capitals of Australia (Sydney, Melbourne, Adelaide, Brisbane and Perth) in late 2009, and today there are more than 45 extra DAB+ only stations offered, including targeted formats such as sport, talk and news, children�s programming, country, �chillout� along with dance music and short term pop-up stations focused on events or particular seasons.

For the first time since the launch of DAB+ digital radio broadcasts, audience numbers for commercial radio DAB+ only stations have been released, showing the top 10 Commercial DAB+ only stations and the top 3 Commercial DAB+ only stations by market. The report is an average of results from surveys 2, 3, and 4 this year and shows the total DAB+ audience is now at a high of nearly 3.2 million people (3,164,000) across the five state metropolitan cities. �The extra DAB+ only stations have attracted 1.36 million listeners each week in the five capital cities. This is in addition to the more than 2.2 million listeners who listen via DAB+ to their favorite AM/FM stations.

Overall, 24.1 percent of the population in the metropolitan capitals are now listening to local radio via DAB+ digital radio broadcasts, according to Commercial Radio Australia.

Commercial radio stations in the metropolitan capitals have signaled their intention to begin sales efforts �for DAB+ only stations, after the announcement of DAB+ digital only station listener numbers released today by GfK in a DAB+ Digital Radio Report.

Sales of DAB+ devices have reached more than 1.9 million, and twenty seven vehicle manufacturers in Australia are now including DAB+ digital radio; 276,822 vehicles with DAB+ have been sold. �With the addition of the number of vehicles sold with DAB+, the total number of DAB+ devices in the market now exceeds 2.2 million.

Commercial radio will join the Australian Broadcasting Corporation, the Special Broadcast Service, and community radio on the recently announcedDigital Radio Planning Committee for Regional Australia to plan the rollout of DAB+ to regional Australia.

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