SYDNEY � More Australians tuned into commercial radio throughout 2017 than ever before, with an average cumulative audience of nearly 10.5 million people listening each week in metropolitan areas, growing the audience by more than 200,000 people, according to radioinfo.com.au.
Throughout 2017, the data from survey one of the 2018 GfK radio ratings shows that 81.1% of all radio listeners aged 10+ listened to commercial radio. In the metropolitan capital cities more than 7.5 million people listened to commercial radio during breakfast each week (Monday�Friday) and nearly 6.8 million people listened during drive time (Monday�Friday).
DAB+ listening continued to grow throughout 2017 as well: More than 3.6 million people listened each week to DAB+ in the five metropolitan capitals, nearly double the number of people that listened to radio via streaming. The DAB+ listeners listened for 4 hours and 19 minutes longer than those streaming, according to the same article.
�We�re particularly encouraged by the growth in listening among younger audiences. There�s a misconception that young people aren�t tuning in � but the data shows it�s one of their favorite mediums, with 79% of 18�24 year-olds tuning in every week,� said Joan Warner, president of Commercial Radio Australia, quoted in the same article. “Commercial radio�s reach of 18-24s has increased from 76% in 2016, and is at a four-year high, with a strong on-air talent line-up and the availability of listening via radio apps and online contributing to the positive results.�
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