BRUSSELS�Many Belgian listeners are not yet aware that they can already listen to free-to-air digital radio at home, in their car or at work via DAB/ DAB+. For this reason, major radio industry players are uniting to jointly run an information campaign at this year�sEuropean Motor Show.
Those players includeVRTandNorkring Belgium(the DAB+ system operator for VRT and the private Flemish-language radio stations) andmaRadio.be, the digital radio platform bringing together RTBF and French-speaking private radio stations.
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Listeners in Belgium currently use around four hours of radio per day. The majority of this listening happens in the car, which provides a huge opportunity for DAB+ digital radio. In Belgium a new car bought today can be future-proofed by ensuring that it has DAB+ digital radio on board. �Interested in buying a new car? Choose the model and the color but, ask your dealer for DAB+ digital radio!� This is a key message being conveyed to visitors at the Show in Brussels over the coming week.�
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