WideOrbit Highlights WO Programmatic
WideOrbit is smack in the middle of the “programmatic”
movement; and among other things at the NAB Show here in Las Vegas, the company is highlighting WO Programmatic, calling it the “first
sell-side exchange for automating local broadcast TV, digital radio and digital
The system, it says, matches premium ad inventory with demand from marketers,
agencies and demand-side platforms. “Sellers retain full control of pricing and
transaction approvals to ensure yield optimization across linear, digital and
programmatic inventory,” the company said.
also said Spanish Broadcasting System is the first media company to join its
programmatic radio beta program. SBS will make its digital inventory available through
WideOrbit’s WO Programmatic - Digital sell-side exchange. “The program will
include 13 SBS radio stations, including big Spanish-language station WSKQ(FM)
Other company featured products are WO Digital Hub, WO Media Sales v.6.8, WO Streaming and WO Analytics.
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