Promo Power

How to Inspire Commercial Love
7.23.2014
Engage creative thinking and motivate listener purchases with promos More

Are Your People Posers or Professionals?
6.20.2014
Calling yourself a media sales consultant doesn’t automatically transfer those skills More

Does Your Mobile Strategy Fly?
6.3.2014
Radio managers should understand the present to know the future More

Broadcast Radio vs. Big Streaming
4.29.2014
Whether or not radio takes their ad schedules, new streaming media will get the word out More

Small Market? Hire Local. Hire Smart.
3.3.2014
Your station can provide community service — without going broke More

You Need a Social Media Manager
2.5.2014
Texting, tweeting and other social functions can constitute a job of their own More

Keep Meetings Short and Sweet
1.14.2014
Here’s how to keep these gatherings from becoming dreaded ‘time sucks’ More

Big Sales Pitches Take Time
12.17.2013
Program directors should give sales staff a generous head start More

Bite Into Restaurant Promotions
11.18.2013
How to create advertising that leaves listeners hungry for more More

Stations Should Prepare for the Worst
10.9.2013
Have a station emergency plan in place in case sudden attacks should occur More

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