Promo Power

Cure Your Station’s Summertime Blues
by Mark Lapidus, 5.3.2013
Get on top of these promotions before things heat up More

Don’t Just Hire Well; Hire Great
by Mark Lapidus, 4.5.2013
It takes skill to pull solid candidates from a giant pile of résumés More

Panning for Radio Personality Gold
by Mark Lapidus, 3.7.2013
These shiny gems are more common than you’d think More

Cultivate Celebrity at Your Station
by Mark Lapidus, 2.8.2013
While some things have changed in radio, the importance of star power hasn’t More

Key Elements to a Marketing Plan
by Mark Lapidus, 1.15.2013
Ring in the New Year with a strategy suited for 2013 More

Bring Out the Best in Your Listeners
by Mark Lapidus, 12.10.2012
A complaint is an opportunity for a station to turn a detractor into a fan More

Minnesota Twins Use Social Media to Drive Ticket Sales
by Leslie Stimson, 12.6.2012
Radio executives learn tips on increasing their marketing through Facebook, Twitter More

Don’t Get Shut Down By ‘Snowmageddon’
by Mark Lapidus, 11.13.2012
Ways you can grab listeners’ attention during severe weather More

Reach + Frequency = Success
by Mark Lapidus, 10.19.2012
Frequency is a key element in convincing listeners to act More

Amateur Radio Supplies Announces Giveaway
10.10.2012
Contest to promote youth interest in amateur radio More

Next