Radio Station, Market Thyself
Outside marketing is a must for successful station launches
How to Inspire Commercial Love
Engage creative thinking and motivate listener purchases with promos
Are Your People Posers or Professionals?
Calling yourself a media sales consultant doesn’t automatically transfer those skills
Does Your Mobile Strategy Fly?
Radio managers should understand the present to know the future
Broadcast Radio vs. Big Streaming
Whether or not radio takes their ad schedules, new streaming media will get the word out
Small Market? Hire Local. Hire Smart.
Your station can provide community service — without going broke
You Need a Social Media Manager
Texting, tweeting and other social functions can constitute a job of their own
Keep Meetings Short and Sweet
Here’s how to keep these gatherings from becoming dreaded ‘time sucks’
Big Sales Pitches Take Time
Program directors should give sales staff a generous head start
Bite Into Restaurant Promotions
How to create advertising that leaves listeners hungry for more