Promo Power

Radio — Red, White & Blue
10.21.2014
Patriotism makes your station stand out — and stand up for the troops More

Our Free FB Ride Is (Nearly) Over
9.16.2014
Stations may need to reevaluate the costs and benefits of organic reach in 2015 More

Radio Station, Market Thyself
8.27.2014
Outside marketing is a must for successful station launches More

How to Inspire Commercial Love
7.23.2014
Engage creative thinking and motivate listener purchases with promos More

Are Your People Posers or Professionals?
6.20.2014
Calling yourself a media sales consultant doesn’t automatically transfer those skills More

Does Your Mobile Strategy Fly?
6.3.2014
Radio managers should understand the present to know the future More

Broadcast Radio vs. Big Streaming
4.29.2014
Whether or not radio takes their ad schedules, new streaming media will get the word out More

Small Market? Hire Local. Hire Smart.
3.3.2014
Your station can provide community service — without going broke More

You Need a Social Media Manager
2.5.2014
Texting, tweeting and other social functions can constitute a job of their own More

Keep Meetings Short and Sweet
1.14.2014
Here’s how to keep these gatherings from becoming dreaded ‘time sucks’ More

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