Promo Power

A Radio New Year’s Resolution
by Mark Lapidus, 1.3.2012
PDs should rededicate themselves to working with air talent on a daily basis More

Give Clients More for Their Money
by Mark Lapidus, 12.15.2011
Rarely is dropping rates your best choice for creating value More

Holiday Hits
by Mark Lapidus, 11.14.2011
Add these events to your holiday promotion planner More

Pandora Has Opened Its Box. Now What?
by Mark Lapidus, 10.13.2011
Radio must remind ourselves that we win when we’re locally focused, timely and emotive More

Take Charge of Your Personal Brand
by Mark Lapidus, 9.20.2011
How are you perceived as a radio air talent (or GM, account rep, engineer …)? More

10 Years Later: We Must Remember
by Mark Lapidus, 8.17.2011
Nationally or locally, radio can help remind us of our nation’s strengths More

Radio Can Both Help and Entertain
by Mark Lapidus , 7.29.2011
Done with care, your station’s content can reflect economic reality More

Combine the Power of Radio and TV
by Mark Lapidus, 7.19.2011
Partner with the ‘picture peeps’ to benefit both of your stations More

Learn the Art of Successful E-letters
by Mark Lapidus, 5.20.2011
Want a free critique? Send me your e-letter and I promise a response More

Are Your Interns Wasting Their Time?
by Mark Lapidus, 5.4.2011
Daily work flow document is a key element to a successful program More

Next