The author is a veteran multi-platform media executive with 30+ years’ experience creating broadcast, digital, social and mobile storytelling content, consumer marketing and branding. He created GoUSA TV, the first connected television network for a national destination organization. He has been writing for Radio World since 1990.
Promo Power
The Case for a Radio Dashboard
A well-conceived dashboard creates a single source of truth
Promo Power
Without Risk, There’s no Reward
I’m a fan of on-air surprises that make audiences fall in love with radio...
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Replacing Congress With Your Audience
Mark Lapidus says your listeners could keep public radio thriving financially
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Autonomous: Radio Has to Drive Its Own Future
AVs will transform how passengers consume media
Promo Power
Do You Need a License for That?
You found the perfect photo. That doesn’t give you the right to use it
Promo Power
QR Codes: An Overnight Success That Took Decades
Help your clients as well as your own station to take advantage of this...
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Six Contest Ideas to Start the New Year
In a sea of sameness, unpredictability is a differentiator
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Trust Me, I’m Artificial Intelligence
Beware being sucked in by the notion of the Next New Thing
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How Audio Takes Consumers Down the Funnel to Purchase
Audacy challenges an assumption held by many ad buyers
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Develop a First-Party Data Strategy
You should already be working on mitigating the loss of third-party data revenue
Promo Power
Radio, Do You Understand Your Assets?
It’s an open question whether Elon Musk did with Twitter, but you don’t have...
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NFTs: Are They Relevant for Radio?
While there is no simple answer, it is a fun subject to explore
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Radio, Influencing the Future for Good
The argument for making climate change an element of your programming
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Build Some Buzz Through Billboards
Radio stations too often view billboard creative just as a branding exercise
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Audacy’s Audio Manifesto Reviewed
Your sales staff should understand this playing field and discuss it with clients
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Take Time to Renew Relationships
It’s too easy to neglect personal and professional development and growth
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What’s the Right Tone on COVID-19?
Understanding attitudes is the tricky part of being on-air during the virus
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Zoom as a Radio Research and Promo Tool
Video conferencing can be used by a station to boost relationships, engagement and ratings
Promo Power
This Is the Time to Make Connections
Thoughts about local radio advertising during this or any business crisis
Columns and Views
Apps Are Key to Radio’s Relevance in 2020
Stations can broadcast anywhere and everywhere, but consumers need to have a receiver to...
Columns and Views
Awards for Your Community’s Best
Use the music industry model to show appreciation and increase community standing
Columns and Views
The Great Outdoors for Fun and Profit
Stations should tap into the natural benefits of outside activities
Columns and Views
Reflections on Racism and Radio
Your station can play a positive role by considering steps such as these
Columns and Views
Media Efficiency Versus Effectiveness
Impressions are meaningless if nobody actually notices them or takes action
Columns and Views
Let’s Untangle the Knotty Mystery of SEO
Search engine optimization is not for short-term thinkers but will really pay off over...
Columns and Views
Visual Radio: Creating a YouTube Channel
YouTube has been growing for years; we can’t ignore the question of how it...
Columns and Views
U Belong on YouTube!
Want to go where few stations do, but where your listeners entertain themselves every...
Columns and Views
Set Expectations With Advertisers
If you don’t know the goal, you can’t plan to achieve it
Columns and Views
What’s Your On-Air Diet Plan?
If your station hasn’t capitalized on the foodie craze, give these recipes for success...
News and Business
It’s OK to Broadcast Your Success
Tell listeners how much you’re helping their community in dollars and cents