Mark Lapidus

You’ve heard that content is king, but sharing it is equally crucial

This strategy can help your community, your ratings and your bottom line

You should only air commercials that deliver results; the keys are appropriate frequency...

Whether through events or photo contests, dogs and cats add opportunities

Take the show on the road and reap the benefits

What does radio have in common with Facebook? More than you’d think

They love their brands — they expect you to know and love them too

The airwaves are facing a cuisine shortage, but you can fix that

This connection builds a solid base of loyal listeners for your station

Longevity enables personalities to grow events that benefit their community

Every industry, broadcasting included, would be wise to watch app development

KISW goes back to radio’s roots with annual event

Devise a strategy to leverage your contacts and spread the word about your station

Listeners remember anytime radio gets involved off the air, in the community

It’s simpler (and cheaper) than you think

Capitalize on area talent to engage listeners

This strategy is social influencer marketing for radio stations, 2.0

Sometimes the best way to endear your station to listeners is to stay out...

Warm weather offers opportunities for radio to get front and center in the community

Anyone involved with nationally syndicated radio knows how difficult it is to make it...

Take your listeners out of their cars and into your time machine