Six Contest Ideas to Start the New Year
In a sea of sameness, unpredictability is a differentiator
Trust Me, I’m Artificial Intelligence
Beware being sucked in by the notion of the Next New Thing
How Audio Takes Consumers Down the Funnel to Purchase
Audacy challenges an assumption held by many ad buyers
Develop a First-Party Data Strategy
You should already be working on mitigating the loss of third-party data revenue
Radio, Do You Understand Your Assets?
It’s an open question whether Elon Musk did with Twitter, but you don’t have...
NFTs: Are They Relevant for Radio?
While there is no simple answer, it is a fun subject to explore
Radio, Influencing the Future for Good
The argument for making climate change an element of your programming
Build Some Buzz Through Billboards
Radio stations too often view billboard creative just as a branding exercise
Audacy’s Audio Manifesto Reviewed
Your sales staff should understand this playing field and discuss it with clients
Take Time to Renew Relationships
It’s too easy to neglect personal and professional development and growth
What’s the Right Tone on COVID-19?
Understanding attitudes is the tricky part of being on-air during the virus
Zoom as a Radio Research and Promo Tool
Video conferencing can be used by a station to boost relationships, engagement and ratings
This Is the Time to Make Connections
Thoughts about local radio advertising during this or any business crisis
Apps Are Key to Radio’s Relevance in 2020
Stations can broadcast anywhere and everywhere, but consumers need to have a receiver to...
Awards for Your Community’s Best
Use the music industry model to show appreciation and increase community standing
The Great Outdoors for Fun and Profit
Stations should tap into the natural benefits of outside activities
Reflections on Racism and Radio
Your station can play a positive role by considering steps such as these
Media Efficiency Versus Effectiveness
Impressions are meaningless if nobody actually notices them or takes action
Let’s Untangle the Knotty Mystery of SEO
Search engine optimization is not for short-term thinkers but will really pay off over...
Visual Radio: Creating a YouTube Channel
YouTube has been growing for years; we can’t ignore the question of how it...
U Belong on YouTube!
Want to go where few stations do, but where your listeners entertain themselves every...
Set Expectations With Advertisers
If you don’t know the goal, you can’t plan to achieve it
What’s Your On-Air Diet Plan?
If your station hasn’t capitalized on the foodie craze, give these recipes for success...
It’s OK to Broadcast Your Success
Tell listeners how much you’re helping their community in dollars and cents
When Audio Is a Utility, Distribution Wins
You’ve heard that content is king, but sharing it is equally crucial
Champion Cause Marketing
This strategy can help your community, your ratings and your bottom line
Social’s Limitations Mean Fresh Opportunity for Radio
You should only air commercials that deliver results; the keys are appropriate frequency...
Unleash the Power of Pets
Whether through events or photo contests, dogs and cats add opportunities
Destination Broadcasts for Fun and Profit
Take the show on the road and reap the benefits
Put the Original Social Network to Work
What does radio have in common with Facebook? More than you’d think
Be Passionate About Your Clients
They love their brands — they expect you to know and love them too
Food Can Be Your Recipe for Success
The airwaves are facing a cuisine shortage, but you can fix that
Chatbot + Text Messaging = Instant Connection
This connection builds a solid base of loyal listeners for your station