Mark Lapidus
Mark Lapidus is a veteran multi-platform media executive with 30+ years’ experience creating broadcast, digital, social and mobile storytelling content, consumer marketing and branding. He created GoUSA TV, the first connected television network for a national destination organization. He has been writing for Radio World since 1990.
Promo Power
NFTs: Are They Relevant for Radio?
While there is no simple answer, it is a fun subject to explore
Promo Power
Radio, Influencing the Future for Good
The argument for making climate change an element of your programming
Promo Power
Build Some Buzz Through Billboards
Radio stations too often view billboard creative just as a branding exercise
Promo Power
Audacy’s Audio Manifesto Reviewed
Your sales staff should understand this playing field and discuss it with clients
Promo Power
Take Time to Renew Relationships
It’s too easy to neglect personal and professional development and growth
Promo Power
What’s the Right Tone on COVID-19?
Understanding attitudes is the tricky part of being on-air during the virus
Promo Power
Zoom as a Radio Research and Promo Tool
Video conferencing can be used by a station to boost relationships, engagement and ratings
Promo Power
This Is the Time to Make Connections
Thoughts about local radio advertising during this or any business crisis
Columns and Views
Apps Are Key to Radio’s Relevance in 2020
Stations can broadcast anywhere and everywhere, but consumers need to have a receiver to...
Columns and Views
Awards for Your Community’s Best
Use the music industry model to show appreciation and increase community standing
Columns and Views
The Great Outdoors for Fun and Profit
Stations should tap into the natural benefits of outside activities
Columns and Views
Reflections on Racism and Radio
Your station can play a positive role by considering steps such as these
Columns and Views
Media Efficiency Versus Effectiveness
Impressions are meaningless if nobody actually notices them or takes action
Columns and Views
Let’s Untangle the Knotty Mystery of SEO
Search engine optimization is not for short-term thinkers but will really pay off over...
Columns and Views
Visual Radio: Creating a YouTube Channel
YouTube has been growing for years; we can’t ignore the question of how it...
Columns and Views
U Belong on YouTube!
Want to go where few stations do, but where your listeners entertain themselves every...
Columns and Views
Set Expectations With Advertisers
If you don’t know the goal, you can’t plan to achieve it
Columns and Views
What’s Your On-Air Diet Plan?
If your station hasn’t capitalized on the foodie craze, give these recipes for success...
News and Business
It’s OK to Broadcast Your Success
Tell listeners how much you’re helping their community in dollars and cents
Columns and Views
When Audio Is a Utility, Distribution Wins
You’ve heard that content is king, but sharing it is equally crucial
Columns and Views
Champion Cause Marketing
This strategy can help your community, your ratings and your bottom line
Columns and Views
Social’s Limitations Mean Fresh Opportunity for Radio
You should only air commercials that deliver results; the keys are appropriate frequency...
Columns and Views
Unleash the Power of Pets
Whether through events or photo contests, dogs and cats add opportunities
Columns and Views
Destination Broadcasts for Fun and Profit
Take the show on the road and reap the benefits
Columns and Views
Put the Original Social Network to Work
What does radio have in common with Facebook? More than you’d think
Columns and Views
Be Passionate About Your Clients
They love their brands — they expect you to know and love them too
Columns and Views
Food Can Be Your Recipe for Success
The airwaves are facing a cuisine shortage, but you can fix that
Columns and Views
Chatbot + Text Messaging = Instant Connection
This connection builds a solid base of loyal listeners for your station
Columns and Views
Make a Difference for the Long Haul
Longevity enables personalities to grow events that benefit their community
Columns and Views
Apps Driving Innovation
Every industry, broadcasting included, would be wise to watch app development
Columns and Views
Live Day: The Past Meets the Future
KISW goes back to radio’s roots with annual event
News and Business
Radio Doing Good: Broadcasters Know How to Motivate Listeners
It’s not every day that you get to entertain 50,000 of your friends
Columns and Views
Want Earned Media? Learn to Earn It First
Devise a strategy to leverage your contacts and spread the word about your station
Columns and Views
Capture Hearts With Local Events
Listeners remember anytime radio gets involved off the air, in the community
Columns and Views
Local Musicians Are a Key Community Connection
Capitalize on area talent to engage listeners
Columns and Views
Is Your Station Ready for Radio Influencers?
This strategy is social influencer marketing for radio stations, 2.0
