Promo Power

Panning for Radio Personality Gold
3.7.2013
These shiny gems are more common than you’d think More

Cultivate Celebrity at Your Station
2.8.2013
While some things have changed in radio, the importance of star power hasn’t More

Key Elements to a Marketing Plan
1.15.2013
Ring in the New Year with a strategy suited for 2013 More

Bring Out the Best in Your Listeners
12.10.2012
A complaint is an opportunity for a station to turn a detractor into a fan More

Minnesota Twins Use Social Media to Drive Ticket Sales
12.6.2012
Radio executives learn tips on increasing their marketing through Facebook, Twitter More

Don’t Get Shut Down By ‘Snowmageddon’
11.13.2012
Ways you can grab listeners’ attention during severe weather More

Reach + Frequency = Success
10.19.2012
Frequency is a key element in convincing listeners to act More

Amateur Radio Supplies Announces Giveaway
10.10.2012
Contest to promote youth interest in amateur radio More

The ‘Secret Sauce’ of a Successful Radiothon
9.28.2012
CBS Radio-Philadelphia’s Marc Rayfield talks about successful engagement with the community More

Make-Believe Marketing vs. the Real Deal
9.25.2012
Advertising measures should show actual results if you want them to work More

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