Promo Power

Broadcast Radio vs. Big Streaming
04.29.2014
Whether or not radio takes their ad schedules, new streaming media will get the word out More

Small Market? Hire Local. Hire Smart.
03.03.2014
Your station can provide community service — without going broke More

You Need a Social Media Manager
02.05.2014
Texting, tweeting and other social functions can constitute a job of their own More

Keep Meetings Short and Sweet
01.14.2014
Here’s how to keep these gatherings from becoming dreaded ‘time sucks’ More

Big Sales Pitches Take Time
12.17.2013
Program directors should give sales staff a generous head start More

Bite Into Restaurant Promotions
11.18.2013
How to create advertising that leaves listeners hungry for more More

Stations Should Prepare for the Worst
10.09.2013
Have a station emergency plan in place in case sudden attacks should occur More

Stop With the Freebies
09.20.2013
Sales peeps: Know what you’re selling, and set your price More

Put Ads in Their Proper Place
08.21.2013
Plan topics and shows that will generate the most revenue More

Budgeting for the Budgetless
07.26.2013
Take a realistic look at where to put your (limited) resources More

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