Despite the idea by most that a majority of AM/FM radio listening is done in the car, a new study from Edison Research reveals that more than half of all audio usage is done in people’s homes.
According to Edison, 53% of total listening of all audio by people 13 or older, which includes owned music, streamed audio, podcasts, TV music channels and YouTube music, is done in the home; 30% in the car.
Edison’s “Share of Ear” study is measuring all audio usage, both music and speech based content, using both online and offline data collection.
Other studies may be accessed at Edison Research.
