The author is marketing manager for Radio FM.
Internet radio today gives the listener access to thousands or even hundreds of thousands of radio stations within a few clicks.
They can travel to another country and hear their favorite radio station, staying updated with trends and news. If they’re in Brazil, they can access stations throughout Europe, and vice versa. If they live in a less-developed part of the world where visual media are lacking, the listener can still stay connected. Market leaders like NPR, Spotify and iHeartRadio know the power of online radio.
Data from Statista tells us the following about internet radio:
Local radio digital ad revenue in the United States at last count was $1.32 billion. Podcast revenue was $842 million and growing rapidly. Weekly time spent with online radio and other online audio sources had increased to 16 hours 14 minutes. The monthly reach of online radio among U.S. adults ages 35–54 was 72%.
When COVID-19 spread like wildfire and confined people to their homes around the world, internet radio further proved its worth. Listeners could find endless genres of music and types of information from traditional radio channels, online-only stations and the latest podcasts.
For existing broadcasters, internet radio has been a boon, spreading their impact and making their stations accessible around the world. New entrants benefit from internet radio’s low startup costs, low operating costs and valuable audience insights.
Directories like ours at Radio FM provide exposure and the necessary flexibility to manage your stream. Radio broadcasters should consider listing their stations on Radio FM because:
- Every directory has its own user base, so by listing in them you get a chance to reach your potential listeners or acquire new ones;
- Since there are already thousands of stations listed in every directory there are chances that your station might not show up in the top positions in a list. With Radio FM you get a chance to promote it for free for seven days and then purchase paid packs to list your station on the top five positions and gain visibility and therefore acquire some new listeners.
- Besides the broadcaster web portal, you can download the Partners app to manage your stations and track your performance on the go.
It is vital that online stations make sure they are available and can be found online.
Radio FM is an internet radio platform. Learn more at http://appradiofm.com/.