This acquisition, which involves four of the 10 most-listened-to stations in Portugal, marks the entry of Bauer Media Audio into the Portuguese market, expanding its audio business to nine countries.
“I’m confident that under Bauer Media’s ownership, these stations will continue to thrive, be very successful and grow,” stated Mário Ferreira, chair of Grupo Media Capital, in a release announcing the deal. “… I would like to thank our talented teams for their commitment and contribution to Media Capital Rádios.”
“We are very much looking forward to working closely with the talented team at Media Capital Rádios,” stated Bauer Media Group COO Paul Keenan. “We are committed to continuing to offer trusted news and great music and entertainment to Portuguese audiences, while bringing investment and innovation which will benefit listeners and advertisers alike.”
The deal, which is still subject to regulatory approval, encompasses the audience-leading Rádio Comercial; M80, the third most-listened-to station nationwide and the No. 2 station in the Greater Lisbon area, behind Rádio Comercial; youth-oriented Cidade FM; and two niche stations, Smooth FM and Vodafone FM. Bauer is also acquiring MCR’s extensive digital portfolio of 30 digital radio stations and more than 60 podcasts.
In the latest Marktest Bareme Rádio survey, MCR stations recorded a 38.7% audience share and a 54% weekly reach. Rádio Comercial logged a cumulative audience of 20.1% — the highest value ever recorded in the survey.
This announcement follows the 2021 acquisitions by Bauer Media Audio in Slovakia, Ireland and Finland.