Media Monitors to Link with Arbitron PPM Ratings
Feb 11, 2008 11:34 AM
New York City and White Plains, NY – Feb 11, 2008 – Arbitron and Media Monitors have signed an agreement that allows Media Monitors to link Arbitron PPM minute level audience data with Media Monitors airplay information in a new service called Audience Response. Audience Response analyzes PPM data and Media Monitors airplay information to help programmers hear what was playing on the air when they observe changes in the audience.
Media Monitors notes that the service completes the loop from listener to music rotation in a faster way. Audience Response is available for the Philadelphia and Houston markets and other PPM markets as they launch.
