Mogreet Mocast Broadcast Platform
Oct 10, 2011 1:00 AM, By Erin Shipps, senior associate editor
This platform is designed to grow radio listening audiences and take advantage of the hyper-growth in local and national mobile advertising. Automatically deliver breaking news and multimedia content via API, RSS and MRSS. Send full track songs and podcasts to any mobile device in the United States. Support multiple mobile advertising formats, including pre- and post-roll video, images, text and audio ads. Mocast Broadcast Platform also inclues SaaS contesting and sweepstakes features, daily deals and rich media mobile coupons, and real-time analytics and ROI reporting for advertisers and station executives. Integrated handset detection enables custom programming and app downloads by handset type. Mobile and social sharing features drive audience growth and amplify advertiser messaging.
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