Sample and Hold: Revenue Generation
Dec 1, 2010 1:00 AM
Wheatstone recently sponsored a progress report entitled “Revenue Generating Radio Technologies,” which surveyed the radio industry’s technical managers. One interesting tidbit from the report was that revenue-generating technology that most group owned stations plan on deploying next is a mobile app, while for stand-alone stations, it is broadcasting in HD Radio, with mobile apps coming in a close second. At any rate, radio stations are definitely branching out when it comes to content delivery.
Source: Althea Research
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