'Kitten' Takes It Off - One Win at a Time - Radio World

'Kitten' Takes It Off - One Win at a Time

'Kitten' Takes It Off - One Win at a Time
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Here's one for your station promo director to consider, or run away from: Create a big billboard ad showing your attractive air talent, then announce that every time the local sports team wins a game, a piece of clothing comes off the photo.
That's what Clear Channel's WKQQ is doing.

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