Author and so-called “urban theorist” Richard Florida will deliver an opening keynote at the NAB Show on Monday, April 20 in Las Vegas.
Florida, a columnist for the Globe and Mail, will discuss how creativity transforms business and how he thinks the broadcasting industry can grow through innovations in content creation, distribution and interactivity.
NAB said the announcement is reflective of its ongoing efforts to create a central platform for global organizations, Hollywood “creatives” and business leaders.
Florida is director of the Martin Prosperity Institute, founder of the Creative Class Group and professor of business and creativity at the Rotman School of Management, University of Toronto. NAB said his research provides insight into social, economic and demographic factors that drive the world economy.