In an effort to reinforce the advantages and opportunities a high school diploma offers students, the Ad Council along with the U.S. Army are launching the public service communications campaign “Operation Graduation.” The message primarily targets kids ages 12-14. The secondary audience for the campaign is “at risk” students, ages 15 and up.
Statistics from the National Center for Education show 11.8 percent of all kids are dropping out of middle and high school.
The campaign has been created by volunteer advertising agency Publicis and encourages self-determination and motivation.
For more information visit www.adcouncil.org
Sharon Rae Pettigrew