Radio.Cloud has released a tool that it says will help stations save time when syndicated programs are imported into automation.
The tool, called Content Transporter, is part of the company’s Content Controller offerings. In a release, Radio.Cloud said that it is designed to insert syndicated show segments into a station’s automation playout system. The transporter allows for last-minute changes to show segment files to be included before scheduled playback.
[Related: “Exhibitor Viewpoint: Radio.Cloud at the NAB Show”]
Andrew Scaglione, the company’s account director, said that Content Transporter is web-based as is the entire Radio.Cloud operating system. Its user interface in a browser allows for both syndicators and affiliate radio stations to manage program distribution over the internet.
Radio.Cloud said that while Content Transporter works best within Radio.Cloud’s products, it can be used with any automation system. Files inserted into the tool can be of any audio format, though Scaglione recommends using WAV files.
The Content Controller suite uses AI to manage syndicated program workflows, which includes the ability to insert localized content at the beginning or end of program files. The design would allow for multiple local versions of nationally syndicated shows.
Radio.Cloud will demonstrate its cloud-based products at its NAB Show booth.
NAB Show booth: W3334
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