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Adamo Joins Clear Channel

New SVP of Brand Partnerships to expand brand outreach

Vanessa Adamo has joined Clear Channel Media and Entertainment as senior vice president of brand partnerships for the Clear Channel Entertainment Enterprises division, reporting to President John Sykes.

A release says that the division drives the company’s brands further into the entertainment and media space, leveraging its 840 radio stations, Web and outdoor properties and the iHeartRadio platform to create partnerships and large-scale live, on-air and televised events that support artists’ projects and add value for advertisers.

In the newly created position, she will develop opportunities that grow Clear Channel’s business by leveraging the company’s multimedia platforms for marketing and entertainment partners, according to a release. In addition, it said that Adamo will focus on identifying innovative ways to bridge the gap between brands and consumers on new platforms, increasing Clear Channel’s visibility and driving new revenue.

Prior to joining Clear Channel, she served as vice president and content director at LiquidThread, Starcom MediaVest group. She worked with both MTV Networks and The CW on campaigns for Microsoft’s Bing. She also led the branded content programs for Windows Phone, Outlook and most recently the launch of Xbox One. Before this, Adamo was coordinating producer for “The Talk,” producer for “The Tyra Show” and producer of NBC Universal’s “The Maury Show.”

Clear Channel Media & Entertainment current serves 150 markets through its owned radio stations, and the company’s radio stations and content can be heard on various platforms.