AdTonos has opened a U.S. office and named a former iHeart Media exec to grow its business.
The company named Tony Moustakelis, former director of business development for IHM, as a business development director (U.S.).
AdTonos is a programmatic ad platform, owned by Radio Net Media out of the U.K. Its first U.S. office is in One World Trade Center in Manhattan.
Radio Net Media describes itself as “a technology-driven business focusing on changing the idea of modern online radio experience to social, collaborative, interactive and dynamic.”
AdTonos serves online radio, replacing on-air commercial break content with targeted ads, “changing spray-and-pray ATL ads into pay-per-play performance marketing.”
The company says it has reached 5 billion playouts and 272 million unique listeners globally. Moustakelis’ job will be to expand its client base and build awareness of its ad tech solutions in the U.S. market. The announcement was made by Paul Smith, senior vice president of sales.
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