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AIR Updates DRM Progress, Nears Public Launch

Now that infrastructure is in place, interested parties seeking a framework to bring DRM to the public

At a Digital Radio Mondiale stakeholders meeting in New Delhi, India, on Feb. 12, All India Radio (AIR) briefed more than 100 attendees that it has made great progress in its rollout of DRM.

Credit: All India Radio

AIR says that today it has 35 DRM transmitters in the AM band, four of which are now working in pure DRM digital mode.

The broadcaster adds that it has extended the pure DRM hours of transmission for the remaining sites, and that DRM transmission has also allowed for the broadcast of more varied content.

Public radio and TV broadcaster Prasar Bharati’s top management, including Mr. S. S. Vempati, CEO of Prasar Bharati. Photo courtesy of DRM.

With this progress, representatives of the chipset, receiver and car manufacturers say they would like to take greater advantage of what DRM has to offer.

They have asked that a framework be developed to bring DRM to the public, with clear milestones and a clear launch for DRM. AIR said that it is planning to develop a multiplatform publicity campaign to launch soon.

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Ruxandra Obreja, DRM consortium chairman, is pictured with Mr. Yogendra Pal, honorary chairman DRM India, and Alexander Zink, vice-chair DRM consortium. Photo courtesy of DRM.

AIR also used the meeting to make additional announcements like the conversion of six more high-power medium wave transmitters to DRM. The broadcaster further highlighted the increase of pure DRM transmission times, the possibility of sharing airtime with private broadcasters and enabling the DRM emergency warning feature in conjunction with the Indian disaster national agency.

“With communication, cooperation and confidence, AIR, with the support of the various committed stakeholders in India, some of which are consortium members, can set a launch date to make available all the DRM benefits to the Indian population,” said Ruxandra Obreja, the DRM chairman.