Bridge Ratings (see above) also predicts that weekly cume for traditional radio will slide from 94% of the U.S. population in 2007 to 77% by 2020.
Though that’s a huge drop, this estimate is up somewhat from Bridge’s previous quarterly projection.
“These new estimates are based on interviews with current listeners of traditional radio (AM/FM). Their overall perception of the medium and their outlook for future use improved during this quarter’s interviews,” President Dave Van Dyke stated.
