APT Prepares New Look - Radio World

APT Prepares New Look

"In recent years, we have grown significantly both in size and maturity and we felt a strong need to update our logo and corporate identity to reflect this," said Noel McKenna, chief executive of the Belfast, Northern Ireland-based firm.
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During the 2008 NAB Show, APT will unveil a new logo and corporate identity.

"In recent years, we have grown significantly both in size and maturity and we felt a strong need to update our logo and corporate identity to reflect this," said Noel McKenna, chief executive of the Belfast, Northern Ireland-based firm.

According to McKenna, APT is a "professional, reliable and customer-centric" company and a "key player" in the broadcast and intellectual property licensing markets.

APT recently relocated to new corporate headquarters and plans to double its engineering capability over the next 12 months. McKenna said that 2008 marks an "exciting new juncture" in the history of the company and that the new corporate identity helps communicate this.

"APT's mission has always been to drive excellence in audio delivery ? in recent years, we have expanded into new markets, acquired new capabilities, developed new technologies and built a reputation that both our customers and employees can be proud of," said McKenna. "The new livery offers both links to this strong heritage and a nod to the future."

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