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Arbitron Names New Chief Executive

Skarzynski replaces Morris, who calls this a good time to hand over the reins

Arbitron has a new leader.

The board this week appointed someone from outside the company as president and chief executive officer. Michael Skarzynski, most recently served as chief executive officer of performance management software company Iptivia.

Former Arbitron President/CEO Stephen Morris will continue as chairman of the board and will be an advisor to Skarzynski during the transition. The retirement of the 65-year-old Morris had been expected.

“When I came to Arbitron in December 1992, we were just announcing the program to develop the Portable People Meter. Now that the PPM has been successfully commercialized in 14 markets and remains on track for its full commercialization in the top radio markets, this is a good time to hand the reins over to a new chief executive officer,” stated Morris.

Skarzynski, 52, will work at the Arbitron Columbia, Md., office.