Arbitron Reorganizes U.S. Media Services

In an effort to “strengthen its customer service capabilities and augment the quality and sophistication of its radio research practices,” Arbitron Inc. has reorganized its U.S. Media Services division. The company expects the move to consolidate client services and customer communication groups and to enhance the focus of radio methods research.
The effort will be synchronized by Brad Feldhaus, director of Strategic Initiatives, Radio Stations Services, who has been named to the new position of vice president, Radio Product Management and Client Services; and Dr. Ed Cohen, vice president, Domestic Radio Research. Both report to Arbitron President of U.S. Media Services Owen Charlebois. Cohen also will take the lead for the Media Ratings Council liaison team for Arbitron’s core domestic radio ratings business.