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Backyard to Integrate Wicks Software in Stations

Backyard to Integrate Wicks Software in Stations

Baltimore-based Backyard Broadcasting will integrate software from Wicks Broadcast Solutions, LLC into its 22 stations. Backyard will use the Wicks DeltaFlex 4 Broadcast Management and Control Tower Corporate Reporting and Data Consolidation systems.
DeltaFlex 4 is a traffic/billing/broadcast management software system. With Control Tower, detailed assignment of goals and targets can be matched against actual and projected sales, according to Wicks. For the corporate financial officer, Control Tower aggregates all of this information generated at the station and market level, and presents reports and graphs via a Web browser.