Barix AG has appointed Marcel van der Meijs as its new vice president of sales and marketing. Based in the Netherlands, van der Meijs will focus on increasing sales-driven activities for Barix on a global basis.
He comes to Barix with more than 20 years of experience in international sales and marketing in the security and network industry, including positions within Lantronix International and HID Corp. In addition to worldwide sales, van der Meijs will leverage his experience in OEM initiatives to increase brand recognition of Barix Audio over IP technology and develop new applications for existing Barix products.
“Marcel’s extensive experience in OEM business development and sales team management made him the ideal candidate for this new position within Barix,” said Johannes G. Rietschel, CEO and founder of Barix. “He will ensure that our current distribution model prospers and grows through enhanced focus on global sales.”