Beasley Media Group Inc. has chosen Bob McCurdy to serve as vice president of sales and has also hired Deirdre “Deedy” Palmer as general sales manager for its Las Vegas cluster.
McCurdy most recently served as president of radio sales consultancy Upping the Volume. He has held sales and management positions in Chicago, Minneapolis and New York, where he became president of Katz Radio in 1990. In 2009, he was named president of the company’s business arm, Katz Marketing Solutions. He also has three decades worth of experiencing in sales training.
McCurdy will be based in the corporate headquarters in Naples, Fla.
Palmer has two decades of radio industry experience in the Sin City market. She has also worked in magazine and custom publishing, including as VP of sales for a Las Vegas-based media company.
In the Las Vegas radio market, Beasley Media Group owns four FMs and one AM: KKLZ(FM), KCYE(FM), KOAS(FM), KVGS(FM) and KDWN(AM).
Beasley Media Group is a subsidiary of radio broadcasting company Beasley Broadcast Group which owns and operates 52 stations (34 FM and 18 AM) located in 12 U.S. markets.