Beasley’s Miami cluster thought it would capitalize on the proliferation of pirate radio stations in the southern part of the state when it changed the format of one of its HD2 stations to a “pirate” format.
The company says WPOW(FM)’s new HD2 format captures the essence of pirate radio while abiding by the rules. The new “96 Dash 2 Pirate Radio” is available to those who have an HD Radio receiver. The multicast station airs reggae, calypso, dance hall, soca and roots — island sounds, with sassy delivery and imaging that capture the essence of pirate radio, according to Beasley.
“With South Florida being the pirate radio capital of the world, this was a natural for us,” said PD Tom Calococci. “It’s also a great way to get people excited about HD Radio.”
The main station sports a Rhythmic CHR format. Beasley originally launched the HD2 station in 2005 with a dance format.
