Legend Communications announced that Mark Crump was named executive vice president and general manager of the company’s Big Horn Radio Network, effective April 18. The BHRN is a nine-station radio group comprised of six FM stations, three AM stations and three translators based in Cody, Wyo.
According to the release, Crump is currently based in St. George, Utah, where he is the market manager of Cherry Creek Radio’s southern Utah stations. He was promoted to this position from the general sales manager at these stations. Prior to that, he owned two companies in Ivins, Utah, that specialized in developing and executing direct marketing campaigns for numerous businesses. Previously he had been a general manager and general sales manager for Simmons Media in Salt Lake City; Albuquerque, N.M.; and St. George. His early career included sales and sales management positions with Bonneville International, Citadel Communications and Marathon Media.
Legend Co-Managing Partner Larry Patrick said that Crump is a dynamic and experienced leader. “I am thrilled to bring a man with great personal credentials, a demonstrated track record of business success and community involvement, and passion for the business to our team in Cody,” he said.
Crump and his wife are excited about joining the Big Horn Radio Network and moving to Cody where they have family, stated the release. “I’m honored to lead the team at the Big Horn Radio Network,” said Crump. “I am excited for the opportunity to grow our group’s performance and continue to drive results for our clients.”