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Beasley Media “Begins Reopening Process”

Plan includes maximum of 25% of a cluster’s workforce in place to start

Beasley Media Group is beginning a reopening process today as parts of the United States feel their way toward next steps in the coronavirus crisis.

The company, which owns 64 radio stations and has several related audio and ecommerce businesses, announced over the weekend that it will “begin the approved gradual Phase One implementation of reopening its radio properties in states that have reopened for business” beginning May 1.

[Read: Beasley Cuts 67 Jobs, Furloughs Others]

“Both the timing and safety measures for these reopenings will be based upon approved CDC, individual state and local government recommended guidelines,” Beasley stated.

“During Phase One, no more than 25% of each cluster’s individual workforce will be in the workplace at any given time.”

CEO Caroline Beasley described the company’s approach to the reopening as “very conservative, thorough and thoughtful.”