From our “Who’s Buying What” page: Beasley Media Group has signed a multiyear agreement to deploy Futuri’s TopLine Enterprise AI revenue intelligence platform across all of its markets.
The deployment was implemented during the summer, with in-market training led by Beasley Chief Business Officer Kevin LeGrett. The rollout comes as Beasley said it is focused on converting its growing digital audience into measurable opportunities for local advertisers.
“We didn’t buy a tool; we rebuilt the sales process around one,” LeGrett said in a release.
This agreement also extends an eight-year relationship between Beasley and Futuri that includes TopLine Enterprise, TopicPulse and Futuri POST.
According to the release, the AI platform draws from Beasley’s internal sales, audience campaign and market intelligence data, along with commercial data sources through Futuri’s platform. That information is used to develop market-specific research and recommendations for advertisers across all of Beasley’s assets, terrestrial and digital.
The platform’s AI agents help identify and prioritize sales opportunities and generate client-specific research. With user consent, the system can record and transcribe meetings, draft follow-up communications, build marketing plans, identify funding options and create audio or visual spec spots, the release said.
The release also stated that Beasley sellers remain in control throughout the process, reviewing and approving AI-generated research, recommendations and communications before they are shared with advertisers.
Futuri launched TopLine Enterprise in June following a beta program with what it called a major U.S. media company. The platform is designed to help enterprise organizations use AI while incorporating their own data and sales methodology.
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