A “digital cartop network” is one that can run ads and other content on top of ride-sharing vehicles; and Cumulus Media just did a deal with one.
The company signed an agreement with Adomni, an ad platform with 460,000 “out of home digital screens” in the United States.
It means that in markets where Cumulus has radio stations, Adomni becomes its exclusive ad partner to local businesses for the Uber OOH cartop ad network.
“Uber OOH is the official Uber digital out-of-home national advertising network which, in partnership with Adomni, features two-sided internet-connected, video-enabled screens on the tops of Uber vehicles,” they said in a press release.
The announcement was made by Dave Milner, EVP of operations at Cumulus Media, and Jonathan Gudai, CEO of Adomni.
Milner said this gives Cumulus another platform to offer to its advertisers.