The 415 radio stations owned by Cumulus Media, one of the biggest U.S. commercial ownership groups, are now integrated into the DTS AutoStage connected car platform.
DTS AutoStage is a hybrid radio system that Xperi Corp. is positioning as a global platform, supporting operations in 60 countries so far. As we’ve reported, the system is coming to market in the new Mercedes-Benz S-Class.
Other U.S. groups participating include Audacy, Beasley and Cox. International broadcasters onboard so far include BBC, Bauer, Global Radio, NPO, Commercial Radio Australia, radiko, FM World and SWR.
The Cumulus agreement was announced by Xperi Senior Vice President, Business Development, Broadcast Joe D’Angelo and Cumulus SVP, Technology Conrad Trautmann.
Trautmann was quoted saying that the user interface provides listeners with “the most cutting-edge features in the dashboard of any automobile.” He highlighted the service-following feature of hybrid radio that “essentially makes the coverage area of our radio station’s signals limitless,” with streamed content serving listeners who move out of a station’s signal coverage.
Broadcasters can participate in the program at no cost. Station metadata is represented to the listener through artwork, artist and album info, songs, playlists, station logos and other features. The system also provides discovery and personalization features.