Watch for Those Super Bowl Promotion Trap Doors
Advertising for the big game calls for a careful review of the rules
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Advertising for the big game calls for a careful review of the rules
Content Partnership extends the benefits of sponsored metadata
Stations are getting a premium for synchronized text and images with audio ads
"As technology and consumer behavior rapidly evolve, it's crucial for advertisers and marketers to...
A subsidiary of SiriusXM, AdsWizz plans to offer a “suite” of AI Ad Tools
"A company's branding success depends less on what they sell and more on how...
"Customers will be able to bring high quality, monetized content to their listeners efficiently...
"I think AI can fundamentally change the cost structure of the company," says Pittman
Tool is suitable for ads for radio and streaming
TV and radio spots promote enduring value of broadcasting to local communities
Self-serve portal is from AdsWizz, part of SiriusXM
Fourteen trade organizations seek to represent companies and ad bureaus in the U.S, Canada,...
Insights say advertising is more substantial when social media and radio are combined
Media Monitors releases its 2021 rankings
Anchor podcasts are now part of the platform
Say Big Tech is draining off critical ad dollars
BIA revises its U.S. local ad forecast, sees business acceleration
A new study analyzes how memorable an audio logo is and what emotional resonance...
Makes its “audio marketplace” available in Canada, U.K. and Australia
A new study offers guidance as to how much and how often an audience...
New features, improved tools and better performance for AI-powered advertising analyzer
Its “YoursTruly” offering was used in a campaign for Audi in London
Ad sales for radio settled, now will the pandemic cooperate?
Artificial intelligence technology is poised to redefine radio advertising ROI
According to iHeart CEO, the acquisition will accelerate the growth of its podcasting platform
Radio is just one of many media taking a big hit this year
Digital advertising can unlock competitive success for radio station
Pierre Bouvard comments while noting ongoing strengths for radio
Rules state that NCE stations cannot openly promote an advertiser’s products
Says it was right first time that FCC disclosure update needs tweaking
iHeartMedia says the findings challenges common assumptions in the ad community
New Vibenomics marketplace headed by former NextRadio/TagStation exec Paul Brenner
If you don’t know the goal, you can’t plan to achieve it
And it increased 86% from 2016’s reported numbers