IAB: U.S. Podcast Ad Revenue Passed $310M in 2017
And it increased 86% from 2016’s reported numbers
Advertising
iHeartMedia Enters the Radio Analytics Race
Says new insights will enable advertisers to measure and optimize ad campaigns
Report Claims AM/FM Radio Delivers Big on Advertising
Westwood One points to Nielsen Catalina Solutions study
Ad Agency to Pay $2 Million to Settle Complaint
Allegedly produced false and deceptive weight-loss radio ads
LISTEN: Westwood One Ranks Best Super Bowl LII Commercials
Sports Sound Awards recognize Motel 6 and Geico for “sonic branding”
How MRC Settled on Digital Audio Standards
CEO George Ivie sets the record straight on measuring digital audio ads
Don’t Rage Against the Machines
The advertising ecosystem is undergoing change, adaptation is the only course of action
U.S. Local Advertising Revenues Predicted to Increase 5.2% in 2018
BIA/Kelsey forecasts radio to nudge upward
Triton Digital Integrates MediaMath DSP With a2x
Omnichannel DSP adds online audio to programmatic ad buys
Entercom Audience Analytics Unveiled
Claims partnership with AnalyticOwl will offer advertisers new insights
Westwood One Launches “ROI Guarantee,” Calls It a First
Says data confirms radio’s ability to generate a positive return
Media Rating Council Releases Draft of Digital Audio Measurement Guidelines
Seeks public comment on the guidelines before Aug. 10
Podcast Study Shows Steadily Increasing Revenue
From 2015 to 2016, IAB says, podcast ad revenues grew 73%, and they will increase more in 2017
OTA Radio Makes Up 9.6% of the $148.8B Local Ad Market in 2016
BIA/Kelsey also says online radio had a much lower share of the ad pie
TargetSpot Launches Ad Serving/Analytics Tool
Passport rolled out in beta last month
Motel 6 Radio Ad Snags Top Super Bowl Honors (Listen Here)
"We'll keep it lit for ya" ... Westwood One gives audio prizes for fourth year