Business and Law
NAB to FCC: Ad Clarification Opponents Have It All Wrong
Says it was right first time that FCC disclosure update needs tweaking
advertising
Business and Law
Study Highlights “Five Secrets for Automotive Advertisers”
iHeartMedia says the findings challenges common assumptions in the ad community
Business and Law
Updated OOH Advertising Marketplace Rolls Out
New Vibenomics marketplace headed by former NextRadio/TagStation exec Paul Brenner
Promo Power
Set Expectations With Advertisers
If you don’t know the goal, you can’t plan to achieve it
Headlines
IAB: U.S. Podcast Ad Revenue Passed $310M in 2017
And it increased 86% from 2016’s reported numbers
Industry News
iHeartMedia Enters the Radio Analytics Race
Says new insights will enable advertisers to measure and optimize ad campaigns
Streaming
Pandora Acquiring AdsWizz for Cash and Stock
The streamer will pay $145M for the programmatic ad company
Programming and Sales
Report Claims AM/FM Radio Delivers Big on Advertising
Westwood One points to Nielsen Catalina Solutions study
News and Business
Ad Agency to Pay $2 Million to Settle Complaint
Allegedly produced false and deceptive weight-loss radio ads
News and Business
LISTEN: Westwood One Ranks Best Super Bowl LII Commercials
Sports Sound Awards recognize Motel 6 and Geico for “sonic branding”
News Makers
How MRC Settled on Digital Audio Standards
CEO George Ivie sets the record straight on measuring digital audio ads
News and Business
Don’t Rage Against the Machines
The advertising ecosystem is undergoing change, adaptation is the only course of action
News and Business
U.S. Local Advertising Revenues Predicted to Increase 5.2% in 2018
BIA/Kelsey forecasts radio to nudge upward
Programming and Sales
Triton Digital Integrates MediaMath DSP With a2x
Omnichannel DSP adds online audio to programmatic ad buys
Programming and Sales
Entercom Audience Analytics Unveiled
Claims partnership with AnalyticOwl will offer advertisers new insights
Programming and Sales
Westwood One Launches “ROI Guarantee,” Calls It a First
Says data confirms radio’s ability to generate a positive return
Headlines
Media Rating Council Releases Draft of Digital Audio Measurement Guidelines
Seeks public comment on the guidelines before Aug. 10
Headlines
Podcast Study Shows Steadily Increasing Revenue
From 2015 to 2016, IAB says, podcast ad revenues grew 73%, and they will...
News and Business
OTA Radio Makes Up 9.6% of the $148.8B Local Ad Market in 2016
BIA/Kelsey also says online radio had a much lower share of the ad pie
News and Business
TargetSpot Launches Ad Serving/Analytics Tool
Passport rolled out in beta last month
Programming and Sales
Motel 6 Radio Ad Snags Top Super Bowl Honors (Listen Here)
"We'll keep it lit for ya" ... Westwood One gives audio prizes for fourth...
Industry
Jelli Says SpotPlan Is Available for General Release, Has Reached Milestones
Currently, 1,509 stations are using its technology, and it has a presence in the...
Trends - RM
Pandora Tries Out Interactive Video Ads
Company says the beta will feature ads from a clothing company and the automotive...
Industry
Advanced Advertising for Radio
Internet struggles with buffering and access times, and it breaks under the stress of...
HD Radio
HD Radio Ad Network Expands to 60 Markets
iBiquity Digital Corporation announced today its HD Radio Ad Network has expanded to 60...