Determining How Many Ads a Station Needs to Run to Get Results
A new study offers guidance as to how much and how often an audience...
AdLarge and NSN Prep for College Basketball Season
Ad sales for radio settled, now will the pandemic cooperate?
AI Is the Next Step in Redefining Radio Ad Sales ROI
Artificial intelligence technology is poised to redefine radio advertising ROI
Podcasting to Break Billion-Dollar Barrier in 2021
Pierre Bouvard comments while noting ongoing strengths for radio
LPFM Handed $15,000 Penalty After Allegedly Promoting 14 Businesses On Air
Rules state that NCE stations cannot openly promote an advertiser’s products
NAB to FCC: Ad Clarification Opponents Have It All Wrong
Says it was right first time that FCC disclosure update needs tweaking
Study Highlights “Five Secrets for Automotive Advertisers”
iHeartMedia says the findings challenges common assumptions in the ad community
Report Claims AM/FM Radio Delivers Big on Advertising
Westwood One points to Nielsen Catalina Solutions study
LISTEN: Westwood One Ranks Best Super Bowl LII Commercials
Sports Sound Awards recognize Motel 6 and Geico for “sonic branding”
U.S. Local Advertising Revenues Predicted to Increase 5.2% in 2018
BIA/Kelsey forecasts radio to nudge upward
Westwood One Launches “ROI Guarantee,” Calls It a First
Says data confirms radio’s ability to generate a positive return
Media Rating Council Releases Draft of Digital Audio Measurement Guidelines
Seeks public comment on the guidelines before Aug. 10
OTA Radio Makes Up 9.6% of the $148.8B Local Ad Market in 2016
BIA/Kelsey also says online radio had a much lower share of the ad pie
Motel 6 Radio Ad Snags Top Super Bowl Honors (Listen Here)
"We'll keep it lit for ya" ... Westwood One gives audio prizes for fourth...
Jelli Says SpotPlan Is Available for General Release, Has Reached Milestones
Currently, 1,509 stations are using its technology, and it has a presence in the...