Advertising

Paul Brenner emphatically says, yes, it does

And it increased 86% from 2016’s reported numbers

Says new insights will enable advertisers to measure and optimize ad campaigns

Westwood One points to Nielsen Catalina Solutions study

Allegedly produced false and deceptive weight-loss radio ads

Sports Sound Awards recognize Motel 6 and Geico for “sonic branding”

CEO George Ivie sets the record straight on measuring digital audio ads

The advertising ecosystem is undergoing change, adaptation is the only course of action

BIA/Kelsey forecasts radio to nudge upward

Omnichannel DSP adds online audio to programmatic ad buys

Claims partnership with AnalyticOwl will offer advertisers new insights

Says data confirms radio’s ability to generate a positive return

Seeks public comment on the guidelines before Aug. 10

From 2015 to 2016, IAB says, podcast ad revenues grew 73%, and they will increase more in 2017

BIA/Kelsey also says online radio had a much lower share of the ad pie

"We'll keep it lit for ya" ... Westwood One gives audio prizes for fourth year