iHeartMedia Plans to Use Artificial Intelligence “to the Fullest”
"I think AI can fundamentally change the cost structure of the company," says Pittman
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"I think AI can fundamentally change the cost structure of the company," says Pittman
Tool is suitable for ads for radio and streaming
TV and radio spots promote enduring value of broadcasting to local communities
Self-serve portal is from AdsWizz, part of SiriusXM
Fourteen trade organizations seek to represent companies and ad bureaus in the U.S, Canada,...
Insights say advertising is more substantial when social media and radio are combined
Media Monitors releases its 2021 rankings
Anchor podcasts are now part of the platform
Say Big Tech is draining off critical ad dollars
BIA revises its U.S. local ad forecast, sees business acceleration
A new study analyzes how memorable an audio logo is and what emotional resonance...
Makes its “audio marketplace” available in Canada, U.K. and Australia
A new study offers guidance as to how much and how often an audience...
New features, improved tools and better performance for AI-powered advertising analyzer
Its “YoursTruly” offering was used in a campaign for Audi in London
Ad sales for radio settled, now will the pandemic cooperate?
Artificial intelligence technology is poised to redefine radio advertising ROI
According to iHeart CEO, the acquisition will accelerate the growth of its podcasting platform
Radio is just one of many media taking a big hit this year
Digital advertising can unlock competitive success for radio station
Pierre Bouvard comments while noting ongoing strengths for radio
Rules state that NCE stations cannot openly promote an advertiser’s products
Says it was right first time that FCC disclosure update needs tweaking
iHeartMedia says the findings challenges common assumptions in the ad community
New Vibenomics marketplace headed by former NextRadio/TagStation exec Paul Brenner
If you don’t know the goal, you can’t plan to achieve it
And it increased 86% from 2016’s reported numbers
Says new insights will enable advertisers to measure and optimize ad campaigns
The streamer will pay $145M for the programmatic ad company
Westwood One points to Nielsen Catalina Solutions study
Allegedly produced false and deceptive weight-loss radio ads
Sports Sound Awards recognize Motel 6 and Geico for “sonic branding”
CEO George Ivie sets the record straight on measuring digital audio ads
The advertising ecosystem is undergoing change, adaptation is the only course of action