advertising
Programming and Sales
Determining How Many Ads a Station Needs to Run to Get Results
A new study offers guidance as to how much and how often an audience...
Products
Veritone Polishes Discovery and Attribute
New features, improved tools and better performance for AI-powered advertising analyzer
Global
AdTonos Promotes Interactive Audio Ads
Its “YoursTruly” offering was used in a campaign for Audi in London
Business and Law
AdLarge and NSN Prep for College Basketball Season
Ad sales for radio settled, now will the pandemic cooperate?
Guest Commentaries
AI Is the Next Step in Redefining Radio Ad Sales ROI
Artificial intelligence technology is poised to redefine radio advertising ROI
Business and Law
iHeartMedia to Acquire Podcast Company Voxnest
According to iHeart CEO, the acquisition will accelerate the growth of its podcasting platform
Business and Law
BIA Lowers Local Ad Spending Projections Again
Radio is just one of many media taking a big hit this year
Guest Commentaries
Transforming to Win With Digital Ads
Digital advertising can unlock competitive success for radio station
Business and Law
Podcasting to Break Billion-Dollar Barrier in 2021
Pierre Bouvard comments while noting ongoing strengths for radio
Business and Law
LPFM Handed $15,000 Penalty After Allegedly Promoting 14 Businesses On Air
Rules state that NCE stations cannot openly promote an advertiser’s products
Business and Law
NAB to FCC: Ad Clarification Opponents Have It All Wrong
Says it was right first time that FCC disclosure update needs tweaking
Business and Law
Study Highlights “Five Secrets for Automotive Advertisers”
iHeartMedia says the findings challenges common assumptions in the ad community
Business and Law
Updated OOH Advertising Marketplace Rolls Out
New Vibenomics marketplace headed by former NextRadio/TagStation exec Paul Brenner
Columns and Views
Set Expectations With Advertisers
If you don’t know the goal, you can’t plan to achieve it
Business and Law
IAB: U.S. Podcast Ad Revenue Passed $310M in 2017
And it increased 86% from 2016’s reported numbers
News and Business
iHeartMedia Enters the Radio Analytics Race
Says new insights will enable advertisers to measure and optimize ad campaigns
Streaming
Pandora Acquiring AdsWizz for Cash and Stock
The streamer will pay $145M for the programmatic ad company
News and Business
Report Claims AM/FM Radio Delivers Big on Advertising
Westwood One points to Nielsen Catalina Solutions study
Business and Law
Ad Agency to Pay $2 Million to Settle Complaint
Allegedly produced false and deceptive weight-loss radio ads
Business and Law
LISTEN: Westwood One Ranks Best Super Bowl LII Commercials
Sports Sound Awards recognize Motel 6 and Geico for “sonic branding”
News and Business
How MRC Settled on Digital Audio Standards
CEO George Ivie sets the record straight on measuring digital audio ads
Business and Law
Don’t Rage Against the Machines
The advertising ecosystem is undergoing change, adaptation is the only course of action
Business and Law
U.S. Local Advertising Revenues Predicted to Increase 5.2% in 2018
BIA/Kelsey forecasts radio to nudge upward
News and Business
Triton Digital Integrates MediaMath DSP With a2x
Omnichannel DSP adds online audio to programmatic ad buys
News and Business
Entercom Audience Analytics Unveiled
Claims partnership with AnalyticOwl will offer advertisers new insights
News and Business
Westwood One Launches “ROI Guarantee,” Calls It a First
Says data confirms radio’s ability to generate a positive return
Business and Law
Media Rating Council Releases Draft of Digital Audio Measurement Guidelines
Seeks public comment on the guidelines before Aug. 10
Business and Law
Podcast Study Shows Steadily Increasing Revenue
From 2015 to 2016, IAB says, podcast ad revenues grew 73%, and they will...
Business and Law
OTA Radio Makes Up 9.6% of the $148.8B Local Ad Market in 2016
BIA/Kelsey also says online radio had a much lower share of the ad pie
News and Business
Motel 6 Radio Ad Snags Top Super Bowl Honors (Listen Here)
"We'll keep it lit for ya" ... Westwood One gives audio prizes for fourth...
Industry
Jelli Says SpotPlan Is Available for General Release, Has Reached Milestones
Currently, 1,509 stations are using its technology, and it has a presence in the...
Trends - RM
Pandora Tries Out Interactive Video Ads
Company says the beta will feature ads from a clothing company and the automotive...
Deep Dig
Advanced Advertising for Radio
Internet struggles with buffering and access times, and it breaks under the stress of...
HD Radio
HD Radio Ad Network Expands to 60 Markets
iBiquity Digital Corporation announced today its HD Radio Ad Network has expanded to 60...