News and Business
Watch for Those Super Bowl Promotion Trap Doors
Advertising for the big game calls for a careful review of the rules
advertising
News Makers
Quu Refines Its Visual Message Offerings
Content Partnership extends the benefits of sponsored metadata
News Makers
Visual Ads Can Monetize the Dashboard
Stations are getting a premium for synchronized text and images with audio ads
Guest Commentaries
New Study Underscores Audio’s Importance in Engaging Consumers
"As technology and consumer behavior rapidly evolve, it's crucial for advertisers and marketers to...
Programming and Sales
AdsWizz Announces Launch of Synthetic Voice Ads
A subsidiary of SiriusXM, AdsWizz plans to offer a “suite” of AI Ad Tools
Guest Commentaries
Welcome to No Brand’s Land!
"A company's branding success depends less on what they sell and more on how...
Tech and Gear
Super Hi-Fi, Triton Partner on Audio Ads for Next Gen Radio
"Customers will be able to bring high quality, monetized content to their listeners efficiently...
News and Business
iHeartMedia Plans to Use Artificial Intelligence “to the Fullest”
"I think AI can fundamentally change the cost structure of the company," says Pittman
Programming and Sales
System1 Adds Audio to “Test Your Ad” Platform
Tool is suitable for ads for radio and streaming
Programming and Sales
NAB Launches New “We Are Broadcasters” Ad Campaign
TV and radio spots promote enduring value of broadcasting to local communities
Business and Law
AudioGo Platform Opens in Canada
Self-serve portal is from AdsWizz, part of SiriusXM
Global
Organizations Join Forces to Create World Radio Alliance
Fourteen trade organizations seek to represent companies and ad bureaus in the U.S, Canada,...
Programming and Sales
Effective Ad Packages Combine Social Reach with Listenership
Insights say advertising is more substantial when social media and radio are combined
Programming and Sales
These Are U.S. Radio’s Top Advertisers
Media Monitors releases its 2021 rankings
Programming and Sales
Spotify Beefs Up Its Audience Network
Anchor podcasts are now part of the platform
Business and Law
Broadcasters Push for Local Journalism Tax Break Bill
Say Big Tech is draining off critical ad dollars
Programming and Sales
Local Radio Ad Revenue to “Rebound Somewhat”
BIA revises its U.S. local ad forecast, sees business acceleration
Programming and Sales
Uncovering What Makes an Effective Sonic Brand
A new study analyzes how memorable an audio logo is and what emotional resonance...
Business and Law
Spotify Expands Audience Network
Makes its “audio marketplace” available in Canada, U.K. and Australia
Programming and Sales
Determining How Many Ads a Station Needs to Run to Get Results
A new study offers guidance as to how much and how often an audience...
Products
Veritone Polishes Discovery and Attribute
New features, improved tools and better performance for AI-powered advertising analyzer
Programming and Sales
AdTonos Promotes Interactive Audio Ads
Its “YoursTruly” offering was used in a campaign for Audi in London
Business and Law
AdLarge and NSN Prep for College Basketball Season
Ad sales for radio settled, now will the pandemic cooperate?
Guest Commentaries
AI Is the Next Step in Redefining Radio Ad Sales ROI
Artificial intelligence technology is poised to redefine radio advertising ROI
Business and Law
iHeartMedia to Acquire Podcast Company Voxnest
According to iHeart CEO, the acquisition will accelerate the growth of its podcasting platform
Business and Law
BIA Lowers Local Ad Spending Projections Again
Radio is just one of many media taking a big hit this year
Guest Commentaries
Transforming to Win With Digital Ads
Digital advertising can unlock competitive success for radio station
Business and Law
Podcasting to Break Billion-Dollar Barrier in 2021
Pierre Bouvard comments while noting ongoing strengths for radio
Business and Law
LPFM Handed $15,000 Penalty After Allegedly Promoting 14 Businesses On Air
Rules state that NCE stations cannot openly promote an advertiser’s products
Business and Law
NAB to FCC: Ad Clarification Opponents Have It All Wrong
Says it was right first time that FCC disclosure update needs tweaking
News and Business
Study Highlights “Five Secrets for Automotive Advertisers”
iHeartMedia says the findings challenges common assumptions in the ad community
Business and Law
Updated OOH Advertising Marketplace Rolls Out
New Vibenomics marketplace headed by former NextRadio/TagStation exec Paul Brenner
Columns and Views
Set Expectations With Advertisers
If you don’t know the goal, you can’t plan to achieve it
News and Business
IAB: U.S. Podcast Ad Revenue Passed $310M in 2017
And it increased 86% from 2016’s reported numbers