Entercom is taking another step toward automotive connectivity, joining forces with an interactive technology manufacturer to integrate its Radio.com platform into a fleet of rental vehicles.
The company said Radio.com will be made available through the Avis Budget Group Travel Assistant developed by Edison Interactive.
Radio.com is a broadcast and internet platform that is the digital home for Entercom’s content across its stations and affiliates; it was launched 10 years ago by CBS Radio and is now owned by Entercom.
The new platform by Edison will offer rental car customers a digital product that includes talk and text capabilities, streaming media apps, media and gaming applications as well as audio through Radio.com. The Travel Assistant will be available to rent at locations in the U.S. and in Canada.
The goal, according to Entercom and Edison, is to “digitally captivate” customers from the beginning to the end of their rental car journies. Entercom said partnering with Edison gives it the ability to expand the reach of its content locally and nationally.
“We want our listeners to be able stay connected to their favorite stations and podcasts regardless of the type of vehicle they may be in,” said David Rosenbloom, vice president of corporate business development at Entercom. “We are excited to reach customers out of home in new and exciting ways in the transportation landscape.”
Recently Entercom launched its first native automotive application on 7 million General Motors vehicles. Drivers with compatible vehicles will be able to access Radio.com beginning Sept. 15.
Rosenbloom said this new native auto application will give drivers another way to connect with stations and talent “regardless of the market they live in.”
In addition to its Travel Assistant, Edison has stepped into another four-wheel vehicle, the golf cart, with Shark Experience, a connected platform built into more than 23,000 golf carts across the U.S.