Hoping to help radio and TV stations find more talent, the National Association of Broadcasters and its Leadership Foundation have launched an initiative called “You Belong Here.”
“This campaign marks a significant milestone in the broadcast industry’s journey towards a more diverse, dynamic and inclusive future for local stations,” it said in a press release.
It quoted President/CEO Curtis LeGeyt saying the campaign “is our commitment to growing and diversifying the broadcasting industry, and showcasing its wide range of career opportunities.”
The campaign highlights career opportunities within broadcasting, “far beyond the traditional roles of on-camera and behind-the-microphone positions.” And it provides a resource toolkit for stations that includes a customizable spot, a video for classrooms and career fairs, and assets for social media.
“There’s never been a more exciting time to work in broadcast media,” the campaign website tells visitors. “Local television and radio stations have a front-row seat to history and the pulse on their communities. In front of the camera or behind, stations in every small town and big city need someone like you.”
