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SiriusXM Adds Volkswagen to the 360L Family

Continues its rollout of "hybrid” system that offers on-demand content and personalization


On Demand screen of the SiriusXM 360L, system as seen in a Volkswagen model

Volkswagen is the latest major car brand to start offering the 360L infotainment platform from SiriusXM.

We’ve been reporting on the rollout of 360L by various carmakers because of its “hybrid” radio features like on-demand content and personalization, continuing a trend in car dashboards to meld broadcast and internet/streaming capabilities to create more powerful audio and content offerings.

General Motors, Audi and BMW have made similar announcements in recent months.

Volkswagen will begin introducing SiriusXM with 360L in most model year 2021 vehicles. Buyers get a three-month trial subscription to SiriusXM’s top tier.

[Read Radio World’s recent special report on hybrid radio trends.]

“For model year 2021, the majority of Volkswagen models receive the all-new third generation of Volkswagen’s modular infotainment platform — MIB3,” according to a press release.

Now Playing screen of SiriusXM 360L as it will appear in equipped VWs

“Every model that is equipped with MIB3 will offer SiriusXM with 360L, including the model year 2021 Arteon, Atlas Cross Sport, Golf GTI, Jetta, Jetta GLI, and Tiguan. The Atlas, introduced as a MY21 vehicle this spring, will incorporate MIB3 and SiriusXM with 360L as a mid-year change for MY21.5.”

The announcement was made by Hein Schafer, senior vice president, product marketing and strategy for Volkswagen of America and  Chris Paganini, VP, automotive partnerships, for SiriusXM.