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BMW Joins the 360L Hybrid Platform Bandwagon

SiriusXM highlights on-demand content, personalization and a future Pandora addition

SiriusXM, 360L, audio infotainment systems
Personalized recommendations are provided by the “For You” function of the 360L platform.

This story has been updated to reflect a corrected list of BMW models, issued by SiriusXM.

SiriusXM’s new hybrid radio system, which combines over-the-air reception with streaming and on-demand functions, will be in many BMW vehicles starting this summer.

Its 360L audio infotainment system will start showing up in most 2021 models. The BMW deal continues a rollout of the platform with various carmakers; SiriusXM recently announced agreements with General Motors and Audi.

[Related: “It’s Confirmed, SiriusXM Will Acquire Stitcher” target=”_blank”]

The announcement was made by Ralph Mahler, department head, BMW Product & Strategy, and Chris Paganini, VP, Automotive Partnerships, at SiriusXM. Car buyers will get a 12-month subscription to SiriusXM’s All Access package.

The selling points for the 360L system include a library of recorded content available on-demand, personalized recommendations and the ability to search for related content.

The vehicle can also receive software updates. “One expected future software update will enable 360L’s newest feature, Personalized Stations Powered by Pandora,” the company said in its announcement. That capability will let drivers can create ad-free music “stations” based on the artist they are listening to, give songs a thumbs up/thumbs down and skip songs.

The new platform will come in 2021 BMWs including the 2 Series Gran Coupe, 3 Series, 4 Series, 5 Series, 8 Series, X3, X4, X5, X6, X7 and Z4 models.