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Buying and Selling Terms Agreed Upon - Radio World

Buying and Selling Terms Agreed Upon

Buying and Selling Terms Agreed Upon
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A task force set up by ad agencies and the RAB has issued a guide that it hopes will help define the terminology used in buying and selling radio time.
"The Universal Guide of Buying and Selling Terms" will be posted on the AAAA and RAB Web sites: www.aaaa.org and www.rab.com

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