CBS, the radio and TV titan, is making its integrated city-oriented web portal sites foursquare-friendly. For those not in-the-know, foursquare is a mobile device social app that combines geolocation with typical cool-stuff-to-do-in-the-city items. It allows its users to “check-in” at a chosen location and add comments or suggestions (‘tips’) for guidance of other foursquare users.
CBS radio and TV properties through the city web sites will be able to add prospective foursquare targets for users to visit. The listings will have “Save to foursquare” buttons for automatic downloading to the app. The items will then appear in the foursquare “to-do” list. The listings can be created from material from reporters, reviewers, listeners, advertisers, et al. Material can range from restaurant reviews, shopping destinations to entertainment venues, scheduled events, etc.
Ezra Kucharz, president, CBS Local Digital Media said: “Integration of a ‘Save to foursquare’ button on our sites presents consumers a seamless way to enjoy great editorial and create reminders for those places they’ve read about and want to check out.”