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CC’s Eller Media Expands in Brazil

CC's Eller Media Expands in Brazil

Eller Media, part of Clear Channel Communications, has picked up the outdoor advertising properties of a Brazilian company.
The deal with L & C Outdoor Comunicacao Visual Ltda. will supplement Eller’s outdoor ad business in Latin America. It includes 945 billboards on highways in and out of Greater Sao Paulo and in the city’s “desirable urban areas.”
Eller also announced an agreement to acquire Klimes Outdoor, also in Sao Paulo. Eller said its strategy is to position itself as the premiere outdoor advertising company in Latin America.
Clear Channel operates some 700,000 outdoor advertising displays, including billboards, street furniture and transit panels.