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Bauer Media Completes SharpStream Acquisition

Commercial broadcaster builds out its streaming capabilities

Bauer Media Audio has completed the acquisition of SharpStream, a streaming platform for live and on-demand audio content. 

The deal had been announced earlier but was pending regulatory approval and closing conditions.

“SharpStream is counted on by some of the world’s biggest brands to stream their audio content live to internet audiences,” Bauer said in a press release, “including high-profile sports broadcasters like the ATP and Le Mans Racing Series, all the way through to niche, ethnic and community audio broadcasters.”

It said it has a longstanding relationship with SharpStream and describes the acquisition as part of its next stage of digital development.

Bauer Media Audio owns commercial broadcast brands such as KISS, Absolute Radio and Scala Radio in the United Kingdom, Radio Norge in Norway and The Voice in Denmark.

SharpStream provides services to seven of Bauer Media Audio’s local markets: Slovakia, Norway, the United Kingdom, Sweden, Portugal, Denmark and Ireland.

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