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CEA: Audit Shows 126,000 + Attended 2010 CES

Cites 12% percent attendance growth

The Consumer Electronics Association says more than 126,600 people attended its Consumer Electronics Show in January, a 12% increase from 2009.

The figures come from Veris Consulting, which conducted an independent audit of the Jan. 7–10 show. Veris is certified by the Exhibition and Event Industry Audit Commission to perform audits. As part of the audit, each CES attendee is counted once, and show size is calculated using exhibit space actually sold, not hallways or bartered space, CEA said.

Its post-show analysis included direct confirmation sampling, reconciliation of attendance lists, elimination of duplicate names and verification of demographic data with the source of documentation.

According to the audit, 45 percent of CES attendees were senior level executives, director level and above, on par with last year. Presidents, CEOs and/or business owners made up 20 percent. More than a third are the decision makers when it comes to new product purchases and partnerships within their organizations. Some 8,400 attendees represented companies with more than $500 million each in annual sales, nearly double the previous year.

The show organizers further say that 12,000 retail buyers, 8,000 manufacturers and 3,000 engineers came.