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CEA Predicts Strong Device Sales in 2014

Radio is an app in many most-wanted tech items

The Consumer Electronics Association is predicting a strong holiday season for device sales.

CEA forecasts total tech spending during the holidays will increase 2.5% (up from 0.9% growth in 2013) to reach $33.76 billion.

“Consumers are decidedly more optimistic about holiday spending on tech this year versus last year,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “The macroeconomic environment is providing a firmer foundation.” 

And what are the five top tech items most adults want? Tablets lead the list, followed by notebook and laptop computers. New TVs are third, with smartphones coming in fourth and videogame consoles at number five. Radio is an app in several of these devices.

These five product categories also drive the majority (51%) of total revenue for the CE industry. Combined, CEA predicts these products could generate $108.8 billion in revenue this year.

Emerging product categories, which just a few years ago were too small to track, are now listed as products that one in five consumers (19%) are likely to buy as a gift. One in 10 consumers are likely to purchase a fitness device (10%), a smart device for the home (9%) or a smartwatch (8%) for someone else this year.