A story of interest to those who follow trends in U.S. radio and audio consumption: Nielsen has published its latest quarterly report about listening to ad-supported radio in the United States, based on data from Nielsen and Edison Research.
You can access the report here. An interactive graphic on the site allows you to view the share of daily time spent with ad-supported audio among U.S. audiences, for several age demographics.
Among the many data points: audio consumption by adults averages 3 hours 45 minutes of daily listening across ad-supported and ad-free platforms including radio, podcasts, streaming music services and satellite radio. Ad-supported audio represents 64% of total listening.
Adults 35+ spent 73% of daily ad-supported audio time listening to radio and only 15% listening to podcasts. But among 18- to 34-year-olds, radio accounted for 47% of daily ad-supported audio time, where podcasts accounted for 32%.
The report also provides various data sets as in the chart below, which shows the share of total radio audience (OTA and streaming combined) for various radio formats.
