Citadel Signs With Ubrandit.com - Radio World

Citadel Signs With Ubrandit.com

Citadel Signs With Ubrandit.com
Publish date:

Citadel Communications has signed an agreement with e-commerce supplier Ubrandit.com
The 183 Citadel stations will offer Ubrandit.com's book, music, video and DVD e-store on their Web sites.
Ubrandit said its e-commerce technology will be "transparent."
According to a spokesman, the purpose of Ubrandit.com is to allow any business with a Web site to have a turnkey e-store without any evidence of Ubrandit's presence.
Each Citadel station will have the ability to customize their e-store to reflect the musical tastes of the station's listenership. The stations will also be able to run on-air promotions and contests through their Ubrandit.com e-stores.
- Laura Dely