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Clear Channel Aired WBOC(TV) Simulcasts During Irene

Cross-promoted hurricane information to their audiences

TV station WBOC on Maryland’s Eastern Shore says Clear Channel Radio carried its newscasts during Hurricane Irene.

The plan was to simulcast multiple WBOC newscasts on multiple stations, according to RW sister publication Broadcasting & Cable.

WBOC GM Craig Jahelka told the National Association of Broadcasters that four Clear Channel FMs and two AMs in the Salisbury, Md., market simulcast WBOC newscasts, which both broadcasters promoted before the storm and during coverage. They told their audiences they could still use their radios to tune to the coverage when the power went out, according to the account.

“This was yet another instance of local broadcasters working together to serve the public interest, protect lives and deliver emergency information in a time of life-threatening conditions. People noticed and have and still are, thanking us for it,” Jahelka said in an email to NAB; the station provided a copy of the email to B&C.