Clear Channel Consolidates Sales - Radio World

Clear Channel Consolidates Sales

Clear Channel Consolidates Sales
Author:
Publish date:
Social count:
0

Clear Channel Radio's local and national sales divisions have combined with the local and regional Music Group sales teams of the company's Entertainment division. "The combined sales team will provide unprecedented access for our advertisers to the unique opportunities of our radio and live music advertising platforms," stated Worldwide President/COO Mark Mays.
The merged sales force will report to Clear Channel Radio President/COO John Hogan.
Clear Channel Entertainment Chairman/CEO Brian Becker added, "There's a natural synergy among radio, live music and music venue advertising opportunities. We have come a long way as an organization in cross-promoting our live events on our radio stations, and our radio stations at our live events. It is now time to begin packaging those assets for advertisers in a manner that is transparent."
Clear Channel Entertainment will maintain a national sales and marketing group to sell and service advertisers for its national concert, theatrical and family tours and motor sports events, and its national marketing relationships associated with the division's live entertainment venues.

Related